DBA/DoM Theses
DBA/DoM Theses
Title: Empresas familiares: motivação de colaboradores não pertencentes à família na Hotelaria Portuguesa
| Programme: | DBA |
| Student: | Zahra Assaraf Ali |
| Supervisor(s): | Prof. Nelson António |
| Abstract: | The research question under investigation is how to get family businesses in the hotel industry in Portugal to motivate and retain talented non-family employees. This question was answered by analyzing ten qualitative cases, six of which were from Deloitte’s 2012 top 20 hotel ranking based on the number of rooms or apartments. Four other cases were selected due to the services provided. Thirty in-depth interviews were gathered. Nepotism was evident in the selected sample, not only at the application stage but also and especially regarding promotion. This and the presence of emotional discussions between owners sometimes leads to qualified managers choosing to work for non-family companies. On the other hand, motivating factors derived from ‘familiness’ including greater informality, greater opportunity to achieve individual visions and lesser bureaucracy were evident. Furthermore, non-family employees considered it to be extremely important to be able to trust family managers and benefit from their cooperative leadership style. In addition, family altruism was confirmed with the sacrifice of wages to benefit the company. Salary was important but not enough for attracting talent. Other extrinsic factors such as the company’s corporate image, its prestige and dimension were refered. Also critical were the intrinsic conditions of the job itself such as a challenging work and personal growth. The key question of what actually motivates and is important for these non-family managers is therefore discussed. The conclusion can be drawn that motivation is important whereas the majority of studies in this field focus only on monitoring non-family employees. |
| Placement: | |
| Defense Year: | 2015 |