Profile

Personal

Name	Daniela Langaro da Silva do Souto
Department	Department of Marketing, Operation and Managemen
Category	Visiting Assistant Professor
Research group	Accounting, Marketing & Management
Last update	Undefined

Teaching and Research Interests

Social Media
Brand equity
Consumer Relationship Management
Negative Word-of-Mouth
Brand benevolence

Qualifications

Type	Course	Institution	Year
Doctorate degree	PhD in Marketing	ISCTE-IUL	2015
Master degree	Master in Business Administration	Fundação Getulio Vargas	2001
Post graduation	Post-graduation in Marketing	Pontifícia Universidade Católica	1996
Undergraduate degree	Business Administration	Universidade Federal do Rio Grande do Sul	1995

Contacts

E-mail
Office	D4.26
Phone	217650471
Ciência-IUL Profile	Visit Ciência-IUL Profile

Academic activities

Courses

"Marketing Creativity and Innovation"

"Marketing Communications"

"Marketing Communications" (Coordinator)

"Marketing Management"

"Marketing Management (2.º Cycle - Ch)" (Coordinator)

"Marketing Management (2.º Cycle - Ch)"

"Business Management" (Coordinator)

"Digital Marketing" (Coordinator)

"Digital Marketing"

"Digital and Social Media Marketing"

"Operational Marketing"

"Marketing Simulator" (Coordinator)

"Trends in Digital Marketing"

Supervisions

Master Thesis

Camille Girard Berthelot, "The Influence of User-Generated Content in the Choice of Accommodation Among Backpackers", Daniela Langaro da Silva do Souto, Master Thesis, Concluded, 2017

Ana Rita Amaral Caetano, "Insights on the use and Consequences of User-Generated Content in the Context of Portuguese Luxury Hotels", Daniela Langaro da Silva do Souto, Master Thesis, Concluded, 2017

Joana Gomes Duarte, "What Motivates Consumers to Contribute on Social Media? The impact of Brand Humanization, Privacy Concern and Ideal Self-Congruity ", Daniela Langaro da Silva do Souto, Master Thesis, Concluded, 2017

Mariana Pires do Rosário Costa, "The Impact of Negative Word of Mouth on Loyal Consumers in the Telecomunication Industry ", Daniela Langaro da Silva do Souto, Master Thesis, Concluded, 2017

Charlotte Hackenberger, "Sports Brand Storymaking - An investigation of the process of co-created brand storytelling in the sporting goods industry, by the case os Adidas ", Daniela Langaro da Silva do Souto, Master Thesis, Concluded, 2017

Tânia Raquel Oliveira Lopes, "The Influence of Brand Anthropomorphism in user's Online Engagement: An exploratory study in the healthy food context", Daniela Langaro da Silva do Souto, Master Thesis, Concluded, 2017

Inês Maria Santos Lopes, "Active Engagement in the Facebook Brand Pages of Luxury Hotels ", Daniela Langaro da Silva do Souto, Master Thesis, Concluded, 2017

Rita Ribeiro do Nascimento, "Exploring Individuals Perception of Non-Sponsored Branded user Generated Content, the Affect on its use and the Outcome of Digital Engagement on Instagram", Daniela Langaro da Silva do Souto, Master Thesis, Concluded, 2017

Anna-Katharina Penke, "Building Online Content on Offline Moments - Opportunities for Brands in Social Media", Daniela Langaro da Silva do Souto, Master Thesis, Concluded, 2017

Frederik Bastian Schoop, "Footbaal Sponsorships ", Daniela Langaro da Silva do Souto, Master Thesis, Concluded, 2016

Francisca Silva Simões , "Badoca Safari Park: A Proposition on How to Efficiently Target the Young Segment ", Daniela Langaro da Silva do Souto, Master Thesis, Concluded, 2015

Mariana Freire , "The use of blogs as a marketing tool in the fashion industry", Daniela Langaro da Silva do Souto, Master Thesis, Concluded, 2015

Final Project

Eduardo Miguel Oliveira do Ângelo, "How OnePlus Overcame the Challeenges of E-Commerce in the Smartphone Industry. The strategic role of distribution and communication ", Daniela Langaro da Silva do Souto, Final Project, Concluded, 2017

João Maria Corrêa Monteiro Macieira Condeixa, "Grandella: O renascer de uma marca no segmento de Luxo ", Daniela Langaro da Silva do Souto, Final Project, Concluded, 2016

Scientific Activities

Scientific Articles in International Journals

Langaro, D., Rita, P. & Salgueiro, M. F. (2018). Do social network sites contribute for building brands? Evaluating the impact of users participation on brand awareness and brand attitude. Journal of Marketing Communications. 24 (2), 146-168, Ciência-IUL, Indexada (SCOPUS)

Conference Proceedings

Souto, D., Salgueiro, M.F. & Rita, P. (2015). Social Networking Sites: The relationship element in the communication mix. The European Marketing Academy Conference - EMAC 2015., Ciência-IUL

Souto, D., Salgueiro, M.F. & Rita, P. (2015). Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites. Proceedings of the 2nd . International Conference of Innovation and Entrepreneurship in Marketing and Consumer Behavior. 163-172, Ciência-IUL

Souto, D., Salgueiro, M.F. & Rita, P. (2014). The effects of social network sites on brand awareness and attitude,. Proceedings for the 2nd. International Conference on Contemporary Marketing Issues (ICCMI). 888-893, Ciência-IUL

Souto, D., Rita, P. & Salgueiro, M.F. (2012). The Role of Social Network Sites in Driving Customer Relationship Loyalty. 25th Annual Doctoral Colloquium of the European Marketing Academy (EMAC)., Ciência-IUL

Souto, D., Rita, P. & Salgueiro, M.F. (2012). Proposition of a New Theoretical Model to Evaluate the Role of Social Network Sites in Driving Loyalty. Proceedings of the Annual Conference of the Academy of Marketing,., Ciência-IUL

International Communications

Oral Presentation

Souto, D., Salgueiro, M.F. & Rita, P. (2015). Social Networking Sites: The relationship element in the communication mix. The European Marketing Academy Conference (EMAC)., Ciência-IUL

Souto, D., Salgueiro, M.F. & Rita, P. (2015). Social Networking Sites: The relationship element in the communication mix. The European Marketing Academy Conference - EMAC 2015., Ciência-IUL

Souto, D., Salgueiro, M.F. & Rita, P. (2015). Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites. Proceedings of the 2nd . International Conference of Innovation and Entrepreneurship in Marketing and Consumer Behavior. 163-172, Ciência-IUL

Souto, D., Salgueiro, M.F. & Rita, P. (2014). The effects of social network sites on brand awareness and attitude, . Proceedings for the 2nd. International Conference on Contemporary Marketing Issues (ICCMI). 888-893, Ciência-IUL

Souto, D., Rita, P. & Salgueiro, M.F. (2012). The Role of Social Network Sites in Driving Customer Relationship Loyalty. 25th Annual Doctoral Colloquium of the European Marketing Academy (EMAC)., Ciência-IUL

Souto, D., Rita, P. & Salgueiro, M.F. (2012). Proposition of a New Theoretical Model to Evaluate the Role of Social Network Sites in Driving Loyalty. Proceedings of the Annual Conference of the Academy of Marketing,., Ciência-IUL

Other Activities

Professional Activities

Angelini Farmacêutica, Senior Brand Manager (2005/2010)

Católica Lisbon School of Business and Economics, Visiting Assistant Professor (2015/)

Danone Portugal, Senior Manager (2010/2012)

O Boticário Portugal, Marketing Consultant for the brand relaunch in Portugal (2005/2005)

Procter & Gamble, Assistant Brand Manager (1999/2001)

Unilever Rotterdam, European Senior Brand Manager (2001/2004)

Vlerick Business School, Lecturer in Marketing Strategy (2015/)

Academic Management Positions

Coordenadora da unidade curricular Gestão de Marcas (2015/2015)

Coordenadora da unidade curricular Gestão de Comunicação (2017/2017)

Coordenadora da unidade curricular Gestão do Marketing (2.º Ciclo - Ch) (2017/2017)

Coordenadora da unidade curricular Marketing Digital (2018/2018)

Coordenadora da unidade curricular Simulador de Marketing (2018/2018)

Coordenadora da unidade curricular Gestão do Negócio (2018/2018)

Awards

Best Paper Award. 2nd International Conference in Innovation and Entrepreneurship in Marketing and Consumer Behaviour, Aveiro, Portugal. - 2015 (International)

Research Groups

Curriculum Vitae