Groups & Publications

Groups & Publications

Curriculum Vitae

Profile

Personal

Name Daniela Langaro da Silva do Souto
Department Department of Marketing, Operation and Managemen
Category Visiting Assistant Professor
Research group Marketing
Last update Undefined

Teaching and Research Interests

  • Brand benevolence
  • Negative Word-of-Mouth
  • Brand equity
  • Consumer Relationship Management
  • Social Media

Qualifications

Type Course Institution Year
Doctorate degree PhD in Marketing ISCTE-IUL 2015
Master degree Master in Business Administration Fundação Getulio Vargas 2001
Post graduation Post-graduation in Marketing Pontifícia Universidade Católica 1996
Undergraduate degree Business Administration Universidade Federal do Rio Grande do Sul 1995

Contacts

E-mail
OfficeD4.26
Phone217903918
Ciência-IUL ProfileVisit Ciência-IUL Profile

Academic activities

Courses

"Marketing Communications"
"Marketing Management (2.º Cycle - Ch)" (Coordinator)
"Digital Marketing" (Coordinator)
"Operational Marketing"

Supervisions

Master Thesis

Frederik Bastian Schoop, "Footbaal Sponsorships ", Daniela Langaro da Silva do Souto, Master Thesis, Concluded, 2016
Francisca Silva Simões , "Badoca Safari Park: A Proposition on How to Efficiently Target the Young Segment ", Daniela Langaro da Silva do Souto, Master Thesis, Concluded, 2015
Mariana Freire , "The use of blogs as a marketing tool in the fashion industry", Daniela Langaro da Silva do Souto, Master Thesis, Concluded, 2015

Final Project

João Maria Corrêa Monteiro Macieira Condeixa, "Grandella: O renascer de uma marca no segmento de Luxo ", Daniela Langaro da Silva do Souto, Final Project, Concluded, 2016

Scientific Activities

Scientific Articles in International Journals

Langaro, D., Rita, P. & Salgueiro, M. F. (2017). Do social network sites contribute for building brands? Evaluating the impact of users participation on brand awareness and brand attitude. Journal of Marketing Communications., Ciência-IUL, Indexada (SCOPUS)

Conference Proceedings

Souto, D., Salgueiro, M.F. & Rita, P. (2015). Social Networking Sites: The relationship element in the communication mix. The European Marketing Academy Conference - EMAC 2015., Ciência-IUL
Souto, D., Salgueiro, M.F. & Rita, P. (2015). Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites. Proceedings of the 2nd . International Conference of Innovation and Entrepreneurship in Marketing and Consumer Behavior. 163-172, Ciência-IUL
Souto, D., Salgueiro, M.F. & Rita, P. (2014). The effects of social network sites on brand awareness and attitude,. Proceedings for the 2nd. International Conference on Contemporary Marketing Issues (ICCMI). 888-893, Ciência-IUL
Souto, D., Rita, P. & Salgueiro, M.F. (2012). The Role of Social Network Sites in Driving Customer Relationship Loyalty. 25th Annual Doctoral Colloquium of the European Marketing Academy (EMAC)., Ciência-IUL
Souto, D., Rita, P. & Salgueiro, M.F. (2012). Proposition of a New Theoretical Model to Evaluate the Role of Social Network Sites in Driving Loyalty. Proceedings of the Annual Conference of the Academy of Marketing,., Ciência-IUL

International Communications

Oral Presentation

Souto, D., Salgueiro, M.F. & Rita, P. (2015). Social Networking Sites: The relationship element in the communication mix. The European Marketing Academy Conference (EMAC)., Ciência-IUL
Souto, D., Salgueiro, M.F. & Rita, P. (2015). Social Networking Sites: The relationship element in the communication mix. The European Marketing Academy Conference - EMAC 2015., Ciência-IUL
Souto, D., Salgueiro, M.F. & Rita, P. (2015). Proposing a new construct to measure the effectiveness of brands operating in Social Networking Sites. Proceedings of the 2nd . International Conference of Innovation and Entrepreneurship in Marketing and Consumer Behavior. 163-172, Ciência-IUL
Souto, D., Salgueiro, M.F. & Rita, P. (2014). The effects of social network sites on brand awareness and attitude, . Proceedings for the 2nd. International Conference on Contemporary Marketing Issues (ICCMI). 888-893, Ciência-IUL
Souto, D., Rita, P. & Salgueiro, M.F. (2012). The Role of Social Network Sites in Driving Customer Relationship Loyalty. 25th Annual Doctoral Colloquium of the European Marketing Academy (EMAC)., Ciência-IUL
Souto, D., Rita, P. & Salgueiro, M.F. (2012). Proposition of a New Theoretical Model to Evaluate the Role of Social Network Sites in Driving Loyalty. Proceedings of the Annual Conference of the Academy of Marketing,., Ciência-IUL

Other Activities

Professional Activities

Angelini Farmacêutica, Senior Brand Manager (2005/2010)
Católica Lisbon School of Business and Economics, Visiting Assistant Professor (2015/)
Danone Portugal, Senior Manager (2010/2012)
O Boticário Portugal, Marketing Consultant for the brand relaunch in Portugal (2005/2005)
Procter & Gamble, Assistant Brand Manager (1999/2001)
Unilever Rotterdam, European Senior Brand Manager (2001/2004)
Vlerick Business School, Lecturer in Marketing Strategy (2015/)

Awards

Best Paper Award. 2nd International Conference in Innovation and Entrepreneurship in Marketing and Consumer Behaviour, Aveiro, Portugal. - 2015 (International)