Groups & Publications

Groups & Publications

Curriculum Vitae

Profile

Personal

Name Ricardo Jorge Godinho Bilro
Department
Category Assistant Researcher
Research group Marketing
Last update Undefined

Teaching and Research Interests

  • Engagement
  • Consumer-Brand Relationship
  • Retail and e-commerce
  • Digital Marketing

Qualifications

Type Course Institution Year
Dea Gestão, variante de Marketing ISCTE-IUL 2015
Master degree Marketing ISCTE - IUL 2014
Post graduation Marketing INDEG-ISCTE 2007
Undergraduate degree Gestão e Administração Pública ISCSP - Universidade de Lisboa 2000

Contacts

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Academic activities

Scientific Activities

Scientific Articles in International Journals

Bilro, R.G. & Loureiro, S. M. C. (2016). Framework for success of online brand management: a systematic literature review. World Review of Entrepreneurship, Management and Sustainable Development. 12 (2-3), 300-317, Ciência-IUL, Indexada (SCOPUS)

Conference Proceedings

Bilro, R.G., Loureiro, S. M. C. & Marques, M. I. (2017). Leaving footprints on online brand communities: the role of positive and negative engagement on commitment. In The European Marketing Academy Conference - EMAC 2017. Groningen, Ciência-IUL
Loureiro, S. M. C., Bilro, R.G. & Koo, D.-M. (2015). Committing Consumers to Sustainability: Portugal and South Korea Outlooks. In Conference book proceedings of 4th International Conference on Multinational Entreprises and Sustainable Development (MESD). Lisboa, Ciência-IUL
Bilro, R.G. & Loureiro, S. M. C. (2014). Create, build and manage online brands for internet companies . In Demetris Drontis, Yaakov Weber and Shlomo Tarba (Ed.), Conference book proceedings of 7th Euromed conference of the Euromed academy of business research- The Future of Entrepreneurship . (pp. 1757-1762). Kristiansand, Ciência-IUL

International Communications

Oral Presentation

Bilro, R.G., Loureiro, S. M. C. & Marques, M. I. (2017). Leaving footprints on online brand communities: the role of positive and negative engagement on commitment. The European Marketing Academy Conference - EMAC 2017., Ciência-IUL
Bilro, R.G. (2016). Brand stimulus on online consumer purchase: attractiveness, intention and actual behaviour. Academy of Marketing Doctoral Colloquium ., Ciência-IUL
Loureiro, S. M. C., Bilro, R.G. & Koo, D.-M. (2015). Committing Consumers to Sustainability: Portugal and South Korea Outlooks. Conference book proceedings of 4th International Conference on Multinational Entreprises and Sustainable Development (MESD)., Ciência-IUL
Bilro, R.G. & Loureiro, S. M. C. (2014). Create. Build and Manage Online Brands For Internet Companies. Conference book proceedings of 7th Euromed conference of the Euromed academy of business research- The Future of Entrepreneurship., Ciência-IUL

National Communications

Oral Presentation

Bilro, R.G. & Loureiro, S. M. C. (2017). Drivers of customer-brand engagement in a digital marketing era. Ciência 2017 - Encontro com a ciência e tecnologia em Portugal., Ciência-IUL

Other Activities

Professional Associations

Associação Portuguesa dos Profissionais de Marketing - APPM (2006/final_year)
Academy of Marketing (2016/final_year)
European Institute for Advanced in Management (EIASM) (2016/final_year)
European Marketing Academy (EMAC) (2017/final_year)