Research Groups

Research Groups

Curriculum Vitae

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Profile

Personal
Name Ricardo Jorge Godinho Bilro
Department Department of Marketing, Operation and Managemen
Category Visiting Assistant Professor
Research group Accounting, Marketing & Management
Last update Undefined

Teaching and Research Interests

  • Digital Marketing
  • Consumer-Brand Relationship
  • Retail and e-commerce
  • Engagement

Qualifications

Type Course Institution Year
Dea Gestão, com especialização em Marketing ISCTE-IUL 2015
Master degree Marketing ISCTE-IUL 2014
Post graduation Marketing INDEG-ISCTE 2007
Undergraduate degree Gestão e Administração Pública ISCSP - Universidade de Lisboa 2000
Doctorate degree Gestão, com especialização em Marketing ISCTE-IUL 2018

Contacts

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Scientific Activities

Scientific Articles in International Journals

Bilro, R. G., Loureiro, S. M. C. & Guerreiro, J. (2018). Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy. Journal of Hospitality Marketing and Management., Ciência-IUL
Bilro, R. G., Loureiro, S. M. C. & Ali, F. (2018). The role of website stimuli of experience on engagement and brand advocacy. Journal of Hospitality and Tourism Technology., Ciência-IUL
Bilro, R.G. & Loureiro, S. M. C. (2016). Framework for success of online brand management: a systematic literature review. World Review of Entrepreneurship, Management and Sustainable Development. 12 (2-3), 300-317, Ciência-IUL, Indexada (SCOPUS)

Book Chapters

Sandra Loureiro, Ricardo Godinho Bilro (2017) "Exploring the Power of Electronic Word-of-Mouth in the Services Industry", Loureiro, S. M. C. & Bilro, R.G. (2017). Exploring the Power of Electronic Word-of-Mouth in the Services Industry. In Mário Rodrigues and Marlene Amorim (Ed.), Be or not Be Online Engaged: Exploring the Flow from Stimuli to e-wom on Online Retail Consumers., Ciência-IUL

Conference Proceedings

Lídia Silveira Pina, Loureiro, S. M. C., Rita, P., Eduardo Moraes Sarmento, Bilro, R.G. & Guerreiro, J. (2018). The perception of active listening practice on social networks. In 2018 Global Marketing Conference at Tokyo Proceedings. (pp. 1098-1106). Tokyo: Global Alliance of Marketing and Management Associations., Ciência-IUL
Bilro, R.G., Loureiro, S. M. C. & Guerreiro, J. (2018). Analysing Customer Engagement on Social Network Platforms Devoted to Tourism and Hospitality. In 2018 Global Marketing Conference at Tokyo Proceedings. (pp. 239-240). Tokyo: Global Alliance of Marketing and Management Associations., Ciência-IUL
Bilro, R.G., Loureiro, S. M. C. & Marques, M. I. (2017). Leaving footprints on online brand communities: the role of positive and negative engagement on commitment. In Conference book proceedings of the 46th European Marketing Academy Conference - EMAC 2017. Groningen, Ciência-IUL
Bilro, R.G. & Loureiro, S. M. C. (2017). Clarifying customer brand engagement boundaries: a systematic literature review approach. In Tihomir Vrane?evi?, Claudia Seabra, Doris Peru?i?, Miroslav Mandi?, Irena Pand?a (Ed.), Conference book proceedings of 6th Annual Conference of the Association for Promotion of Multidisciplinarity in Science and Business (M-SPHERE),. (pp. 5-5). Viseu, Ciência-IUL
Bilro, R. G. & Loureiro, S. M. C. (2017). Consumer-brand engagement through website stimuli. In Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos (Ed.), 10th Annual Conference of the EuroMed Academy of Business. (pp. 1951-1954). Rome: EuroMed Press., Ciência-IUL
Loureiro, S. M. C. & Bilro, R.G. (2017). Como podem os estímulos e as emoções contribuir para aumentar a defesa da marca? Uma análise exploratória usando PLS. In XXIII Congresso da Sociedade Portuguesa de Estatística. Lisboa, Ciência-IUL
Loureiro, S. M. C., Bilro, R.G. & Koo, D.-M. (2015). Committing Consumers to Sustainability: Portugal and South Korea Outlooks. In Conference book proceedings of 4th International Conference on Multinational Entreprises and Sustainable Development (MESD). Lisboa, Ciência-IUL
Bilro, R.G. & Loureiro, S. M. C. (2014). Create, build and manage online brands for internet companies . In Demetris Drontis, Yaakov Weber and Shlomo Tarba (Ed.), Conference book proceedings of 7th Euromed conference of the Euromed academy of business research- The Future of Entrepreneurship . (pp. 1757-1762). Kristiansand, Ciência-IUL

International Communications

Oral Presentation

Bilro, R.G., Loureiro, S. M. C. & Marques, M. I. (2017). Leaving footprints on online brand communities: the role of positive and negative engagement on commitment. The European Marketing Academy Conference - EMAC 2017., Ciência-IUL
Bilro, R.G. & Loureiro, S. M. C. (2017). Clarifying customer brand engagement boundaries - a systematic literature review approach. 6th Annual Conference of the Association for Promotion of Multidisciplinarity in Science and Business (M-SPHERE)., Ciência-IUL

Loureiro, S. M. C. & Bilro, R.G. (2017). Consumer-brand engagement through website stimuli. Conference book proceedings of 10th Euromed conference of the Euromed academy of business research- global and national business theories and practice: bridging the past with the future., Ciência-IUL

Oral Presentation

Bilro, R.G. (2016). Brand stimulus on online consumer purchase: attractiveness, intention and actual behaviour. Academy of Marketing Doctoral Colloquium ., Ciência-IUL
Loureiro, S. M. C., Bilro, R.G. & Koo, D.-M. (2015). Committing Consumers to Sustainability: Portugal and South Korea Outlooks. 4th International Conference on Multinational Entreprises and Sustainable Development (MESD)., Ciência-IUL
Bilro, R.G. & Loureiro, S. M. C. (2014). Create. Build and Manage Online Brands For Internet Companies. 7th Euromed conference of the Euromed academy of business research- The Future of Entrepreneurship., Ciência-IUL

National Communications

Oral Presentation

Bilro, R.G. & Loureiro, S. M. C. (2017). Drivers of customer-brand engagement in a digital marketing era. Ciência 2017 - Encontro com a ciência e tecnologia em Portugal., Ciência-IUL

Other Activities

Academic Management Positions

Coordenador da unidade curricular Empreendedorismo I - Introdução ao Empreendedorismo e Oportunidades de Negócio (2017/2017)
Coordenador da unidade curricular Empreendedorismo II - o Processo Empreendedor: Inovação na Prática (2018/2018)
Coordenador da unidade curricular Empreendedorismo I - Introdução ao Empreendedorismo e Oportunidades de Negócio (2018/2018)
Coordenador da unidade curricular Empreendedorismo II - o Processo Empreendedor: Inovação na Prática (2018/2018)
Coordenador da unidade curricular Empreendedorismo I - Introdução ao Empreendedorismo e Oportunidades de Negócio (2018/2018)
Coordenador da unidade curricular Empreendedorismo I - Introdução ao Empreendedorismo e Oportunidades de Negócio (2019/2019)
Coordenador da unidade curricular Empreendedorismo II - o Processo Empreendedor: Inovação na Prática (2019/2019)

Awards

Best Paper Award TomiWorld for Marketing, Promotion & Consumer Behavior - 6th M-SPHERE Conference - 2017 (International)

Professional Associations

Associação Portuguesa dos Profissionais de Marketing - APPM (2006/final_year)
European Institute for Advanced in Management (EIASM) (2016/final_year)
Academy of Marketing (2016/final_year)
European Marketing Academy (EMAC) (2017/final_year)
Academy of Marketing Science (2018/final_year)