ICMarkTech'20 - The 2020 International Conference on Marketing and Technologies

February 07, 2020

The ICMarkTech'20 - The 2020 International Conference on Marketing and Technologies, will be held at ISCTE – Instituto Universitário de Lisboa, between 8th and 10th October 2020.


ICMarkTech'20 - The 2020 International Conference on Marketing and Technologies, is an international forum for researchers and professionals to present and discuss the latest innovations, trends, results, experiences and concerns in the various fields of Marketing and Technologies related to it.


The Coordinating Committee include the researcher Sandra Loureiro, from the Accounting, Marketing & Management Group at BRU-IUL.  


Papers submitted should relate to one or more of the main themes proposed for the Conference:


  1. Artificial Intelligence Applied in Marketing
  2. Virtual and Augmented Reality in Marketing
  3. Business Intelligence Databases and Marketing
  4. Data Mining and Big Data - Marketing Data Science
  5. Web Marketing, e-commerce and v-commerce 
  6. Social Media and Networking
  7. Omnichannel and Marketing Communication
  8. Marketing, Geomarketing and IOT
  9. Marketing Automation and Marketing Inbound
  10. Machine Learning Applied to Marketing
  11. Customer Data Management and CRM
  12. Neuromarketing Technologies


Important Dates:

  • Paper Submission: May 31, 2020
  • Notification of Acceptance: June 30, 2020
  • Payment of Registration, to ensure the inclusion of an accepted paper in the conference proceedings: July 15, 2020
  • Camera-ready Submission: July 15, 2020


For more information please visit the website: