Research Groups

Research Groups

Curriculum Vitae

Profile

Personal

Name Rui Manuel Vinhas da Silva
Department Department of Marketing, Operation and Managemen
Category Associate Professor with "Agregação"
Research group Accounting, Marketing & Management
Last update 2013-04-14 00:12:38

Teaching and Research Interests

  • Country Competitiveness, Foreign Direct Investment and Value Aggregation in Exports
  • National Competitiveness and Country Reputation
  • Corporate Reputation, Branding and Industrial Competitiveness
  • Business to Business Marketing

Qualifications

Type Course Institution Year
Aggregation Provas Públicas de Agregação em Gestão de Empresas ISCTE 2011
Doctorate degree Doctor of Philosophy (PhD) Manchester Business School, University of Manchester, Reino Unido 1998
Master degree Master in Business Administration Aston Business School, Aston University, Birmingham, Reino Unido 1994
Undergraduate degree Bachelor of Administrative Studies Honours (Marketing) York University, Toronto, Canadá 1992
Undergraduate degree Bachelor of Arts (Economics) York University, Toronto, Canadá 1991
Undergraduate degree Bachelor of Administrative Studies York University, Toronto, Canadá 1991
Post-Doctorate University of Manchester 1999

Contacts

E-mail
OfficeD4.31
Phone217650480
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Academic activities

Courses

"Planning and Marketing Innovation" (Coordinator)

Supervisions

PhD Thesis

Maria Madalena Eça Guimarães de Abreu, "Drivers of donation practices: Altruism and religiosity revisited", Rui Manuel Vinhas da Silva, PhD Thesis, Concluded, 2012

Master Thesis

Manon Marie Philippine Lamps, "Gerenciamento ágil de projetos: Uma ferramenta potencial para melhorar a capacidade de inovação nas organizações.", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2019
Harmony Marie Paulette Boda, "A liderança feminina na indústria criativa", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2019
Patrick Peter Pohl, "From Berlin to Lisbon: Is carsahring a niche or is there to stay", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2018
Stanislava Plamenova Antova, "A influência da imagem do destino de Sofia na satisfação turística, intenção de recomendar e intenções pós-visita face aos produtos búlgaros: A imagem única é importante?", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2018
Tiago João Grilo Mendes, "Fatores críticos de sucesso na Exportação de "Vinho Verde"", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2018
Diogo Garcia Martinho, "INSTAGRAM COMO FERRAMENTA PARA MOLDAR A PERCEPÇÃO DE REPUTAÇÃO DE COMPANHIAS AÉREAS", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2018
Marcelo Anderson de Souza, "4° REVOLUÇÃO INDUSTRIAL AMEAÇAS OU OPORTUNIDADES? ?Como o impacto da utilização do Waze e Uber na Cidade de São Paulo ? Brasil explica o fenómeno da quarta revolução industrial?", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2018
Rita Meireles Alves Tamagnini Faria, "O efeito do rebranding na brand equity de uma marca própria", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2018
Li Changzhao, "Pesquisa sobre Fatores de Segurança do Pagamento Móvel - Tomar Alipay, o líder do pagamento de terceiros da China, como exemplo", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2018
Artur Filipe Ribeiro Mendes, "How do Political Actors Trace Voters?", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2017
Mariana Falcão Correia Cabral da Costa, "The Factors Influencing Electronic Trust and Purchase Intentions in Online Booking Websites: A Study of the Portuguese Consumer", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2017
Helena Maria dos Santos Silva Ribeiro, "The Importance of Green Marketing for Portuguese Companies in the Footwear Industry", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2017
Alexandre Pamplona Ramos de Oliveira Pontes, "Independent Music Artists and their Access to Distribution and Communication Channels", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2017
Lars Fünderich, "Analysis of Connected-Car-Concepts in the Premium Car Manufacturer Industry", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2016
Ana Fátima Vilela Martins, "A Gestão de Marcas no Setor das Águas Engarrafadas: Perspectiva das Organizações e Visão dos Consumidores", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2015
Jan Stange, "Turnaround Management and its New Requirements - The significance of innovation management for restructuring ambition and how to measure an organization´s innovativeness", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2015
Thays de Pimentel Teixeira Menezes, "Uncovering the External Perspective of a Corporate Brand", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2015
Marta Maria Khomko, "Fueling the Revolution: Social Media's Role in Societal Revolutions", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2015
Joana Cristina Gamboia Fonseca, "The impact of green marketing practices on consumer buying decision.", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2015
João Oliveira Pestana Gomes Jasmins, "Clube Desportivo Nacional: O valor da marca", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2014
André Neto Rodeia Macedo, "Social Commerce: How sould portuguese companies invest in it?", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2013
Sara Santos de Jesus, "Who is Portugal?", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2012
Patrícia Alexandra Vieira Bento, "A Divulgação da Nacionalidade nas Marcas Portuguesas de Calçado: Valor acrescentado ou valor que inferioriza?", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2012
Ana Maria Godinho Vicente Pereira Costa, "Gastronomia Portuguesa: Um tesouro além fronteiras", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2012
Ana Denise Pereira Sobreiro Martins Maltez, "Frequência de ida às Salas de Cinema: A importância dos trailers e das redes sociais", Rui Manuel Vinhas da Silva, Master Thesis, Concluded, 2012

Final Project

Noelle Caroline Claudine Denise Bessière, "A experiência do cinema no setor da restauração e oportunidades", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2019
Camille Anne Sophie Mayet, "Employer branding do Infotel: uma estreita colaboração entre marketing e recursos humanos", Rui Manuel Vinhas da Silva, Final Project, Delivered, 2018
Morgane Sylvie Jegu, "Brand experience e estratégias de negócios internacionais", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2018
Jenny Ly, "Internationalisation: Joe & The Juice in Australia", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2018
Fausto de Carvalho Simoes, "Plano de negócios para o FC Media Experience", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2018
Li Junying, "Factors that Influence Users to take Part in Wechat Marketing Activities", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2015
Miguel Maria dos Santos de Mendonça Belo, "The Strategic Role of Moocs in Education and its Effects on the Competitive Recovery of Portugal", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2014
Monika Tormová, "Rebranding of People Management Forum", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2013
Ana Sofia Faustino Rodrigues, "Selling Hapiness", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2013
Gonçalo Viegas e Costa Marques da Silva, "Internacionalização da Marca Sporting Clube de Portugal", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2013
Maria Francisca Ilharco de Moura Teixeira Viana, "LEG BAG - How to add value in the world of fashion accessories", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2012
Bernardo Maria Cavaca Gomes Cardoso, "A Quebra no Sector da distribuição - Categoria Pescado Fresco", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2012
James Robert Woods, "Energy Apllications - Enabling Energy Services", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2012
Nuno Filipe Rodrigues Sequeira, "A Pegada Económico-Social dos Sistemas de Inovação em Rede: O caso da Brisa Inovação e Tecnologia", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2012
Susana Mónica da Silva José, "Communication Strategies for NGO: The Rotary Club Case", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2012
Nuno Miguel Camilo Martins dos Santos, "Viabilidade da Implementação da marca Jamie Oliver em Portugal", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2012
Zita Molnár, "How to Reach Moviegoers - Inbound vs. Outbound Tools in Film Marketing", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2012
Joana Raquel Gomes Correia, "Does the image of a country matter? The case of Portugal and its country of origin effects in the Portuguese footwear industry", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2012
Rita Isabel Ribeiro de Almeida Proença Bilro, "Estratégias de Responsabilidade Social e Comércio Justo: Caso Ben & Jerry's", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2012
Rui Diogo Duarte Mendes Serra, "Mitigação do Malware para o Desenvolvimento Empresarial em Portugal", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2012
Rafael Gonçalo da Costa Carvalho Lopes, "Projecto Estratégico para Voos mais Altos - Escola de salto com vara da FPA.", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2011
Milan Manahar Meggi, "Estudo do Processo de Decisão na Escolha de uma Consultora: O Caso dos Serviços.", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2011
Ana Raquel Mateus Carrilho, "Merry Cupcakes: Um plano estratégico para um futuro ainda mais doce.", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2011
Ana Maria Mouronho de Almeida, "Análise da Eficácia dos Cartões de Fidelização na Retenção de Clientes na Distribuição Moderna em Portugal.", Rui Manuel Vinhas da Silva, Final Project, Concluded, 2010

Scientific Activities

Scientific Articles in International Journals

Gonçalves, S. M., Vinhas da Silva, R. & Teixeira, N. (2019). Individual actors and embeddedness in business-to-business interactions. Industrial Marketing Management. 76, 181-191, Ciência-IUL, Indexada (SCOPUS/ISI)
Ferguson, K. E., Hair, J. F., Vinhas da Silva, R., Oliveira-Brochado, A. & Mollah, M. M. H. (2017). Consumer perceptions of sustainability: an exploratory study. International Journal of Business, Marketing, and Decision Sciences. 10 (1), Ciência-IUL
Búrcio, C. M. S., Vinhas da Silva, R. & Salgueiro, M. F. (2016). Country personality scale: is a five-dimensional model a better methodological instrument?. Tourism Analysis. 21 (5), 497-511, Ciência-IUL, Indexada (SCOPUS/ISI)
LaPlaca, P. & Vinhas da Silva, R. (2016). B2B: a paradigm shift from economic exchange to behavioral theory: a quest for better explanations and predictions. Psychology and Marketing. 33 (4), 232-249, Ciência-IUL, Indexada (SCOPUS/ISI)
Vinhas da Silva, R. & Teixeira, N. (2016). Much ado about? everything: the plight of Southern European economies from a national competitiveness perspective. International Interdisciplinary Business-Economics Advancement Journal. 1 (1), 19-31, Ciência-IUL
Laureano, R. M. S., Vinhas da Silva, R., Pereira, J., Martins, S. & Rodrigues, D. (2015). Leigos para o Desenvolvimento: donations optimization through private segmentation. Revista de casos de Marketing Público y No lucrativo. 2, 45-56, Ciência-IUL
Davcik, N., Vinhas da Silva, R. & Hair, J. F. (2015). Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research. Journal of Product and Brand Management. 24 (1), 3-17, Ciência-IUL, Indexada (SCOPUS/ISI)
Brochado, A., Vinhas da Silva, R. & LaPlaca, P. (2015). Assessing brand personality associations of top of mind wine brands. International Journal of Wine Business Research. 27 (2), 125-142, Ciência-IUL, Indexada (SCOPUS/ISI)
Búrcio, C., Vinhas da Silva, R. & Salgueiro, M. F. (2015). The influence of country personality dimensions on intentions to recommend visiting: the preponderance of assiduousness and wickedness. Transnational Marketing Journal. 3 (1), 61-80, Ciência-IUL
Abreu, M. E., Laureano, R. M. S., Vinhas da Silva, R. & Dionísio, J. (2015). Volunteerism, compassion and religiosity as drivers of donations practices. International Journal of Non-profit and Voluntary Sector Marketing. 20 (3), 256-276, Ciência-IUL, Indexada (SCOPUS/ISI)
Abreu, M. E., Laureano, R. M. S., Sharifah, F. S. A., Vinhas da Silva, R. & Dionísio, J. (2015). Managing volunteerism behaviour: the drivers of donations practices in religious and secular organisations. Journal of General Management. 40 (3), 39-54, Ciência-IUL, Indexada (SCOPUS/ISI)
Sequeira, N., Vinhas da Silva, R., Ramos, M. & Syed Alwi, S. F. (2015). Measuring corporate reputation in B2B markets: the corporate personality adapted scale. IUP Journal of Knowledge Management. 13 (3), 31-63, Ciência-IUL
Crespo de Carvalho, J., Vinhas da Silva, Rui & Syed Alwi, S. F. (2014). h3 gourmet: great to go upmarket, but are people willing to pay for the difference?. European Journal of Business and Social Sciences. 3 (6), 81-102, Ciência-IUL
Brochado, A., Vinhas da Silva, Rui & Paulino, C. (2014). The world of great wines: the Douro valley experience. International Journal of Social, Management, Economics and Business Engineering. 8 (4), 1047-1054, Ciência-IUL
Búrcio, C., Vinhas da Silva, Rui & Salgueiro, M. F. (2014). The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country image. International Journal of Business and Economic Development. 2 (3), 1-12, Ciência-IUL
Dionísio, J., Leal, M. & Vinhas da Silva, Rui (2014). Tribal marketing in sports. Revista Internacional de Deportes Colectivos. 19, 17-27, Ciência-IUL
Brochado, A. & Vinhas da Silva, Rui (2014). The wine list design of upscale restaurants. International Journal of Social, Management, Economics and Business Engineering. 8 (4), 1019-1023, Ciência-IUL
Queijo, E., Vinhas da Silva, Rui & Laureano, R. M. S. (2013). Choosing a university in Portugal: a conceptual model. International Journal of Engineering and Industrial Management. 5, 175-186, Ciência-IUL
Pesämaa, O., Pieper, T. M., Vinhas da Silva, Rui, Black, W. C. & Hair, Joe F. (2013). Trust and reciprocity in building inter-personal and inter-organizational commitment in small business co-operatives. Journal of Co-operative Organization and Management. 1 (2), 81-92, Ciência-IUL, Indexada (SCOPUS)
da Silva, R. V. & Syed Alwi, S. F. (2008). The link between offline brand attributes and corporate brand image in bookstores. Journal of Product and Brand Management. 17 (3), 175-187, Ciência-IUL, Indexada (SCOPUS)
Vinhas da Silva, Rui & Alwi F. (2008). Online Corporate Brand Image, Satisfaction and Loyalty. Journal of Brand Management. 16 (3), 119-144, Ciência-IUL, Indexada (SCOPUS)
da Silva, R. V. & Alwi, S. F. S. (2008). Online brand attributes and online corporate brand images. European Journal of Marketing. 42 (9-10), 1039-1058, Ciência-IUL, Indexada (SCOPUS/ISI)
Alwi, S. F. S. & da Silva, R. V. (2008). Online and offline corporate brand images: do they differ?. Corporate Reputation Review . 10 (4), 217-244, Ciência-IUL, Indexada (SCOPUS)
da Silva, R. V. & Rahimi, I. (2007). A critical success factor model for CRM implementation. International Journal of Electronic Customer Relationship Management . 1 (1), 3-15, Ciência-IUL, Indexada (SCOPUS)
da Silva, R. & Batista, L. (2007). Boosting government reputation through CRM. International Journal of Public Sector Management. 20 (7), 588-607, Ciência-IUL, Indexada (SCOPUS)
Vinhas da Silva, R. & Teixeira, N. (2006). Environmental business strategy: the Portuguese case. Business Strategy and the Environment. 17 (3), 208-218, Ciência-IUL, Indexada (SCOPUS)
Vinhas da Silva, Rui & Alwi, S. F. S. (2006). Cognitive, affective attributes and conative, behavioural responses in retail corporate branding. Journal of Product and Brand Management. 15 (5), 293-305, Ciência-IUL, Indexada (SCOPUS)
da Silva, R. & Rahimi, I. (2004). Issues in implementing CRM: a case study. Issues in Informing Science and Information Technology. 1, 1053-1064, Ciência-IUL
Davies, G., Chun, R., Vinhas da Silva, R. & Roper, S. (2004). A corporate character scale to assess employee and customer views of organization reputation. Corporate Reputation Review . 7 (2), 125-146, Ciência-IUL, Indexada (SCOPUS)
da Silva, R. V., Davies, G. & Naude, P. (2002). Assessing customer orientation in the context of buyer/supplier relationships using judgemental modelling. Industrial Marketing Management. 31 (3), 241-252, Ciência-IUL, Indexada (SCOPUS/ISI)
Vinhas da Silva, R., Davies, G. & Naudé, P. (2002). Assessing the influence of retail buyer variables on the buying decision?making process. European Journal of Marketing. 36 (11-12), 1327-1344, Ciência-IUL
Vinhas da Silva, R. M. V., Davies, G. & Naudé, P. (2001). Country of origin and destination effects in buyer decision making: a relationship perspective. Journal of Business-to-Business Marketing. 8 (3), 37-62, Ciência-IUL, Indexada (SCOPUS)
Vinhas da Silva, Rui, Davies, G. & Natália Teixeira (2001). As Marcas e o Varejo Numa Perspectiva de Corporate Reputation: O Caso Português no Reino Unido. Revista de Administração da USP - RAUSP. 298-331, Ciência-IUL
Davies, G., Chun, R., Vinhas da Silva, R. & Roper, S. (2001). The personification metaphor as a measurement instrument approach for corporate reputation. Corporate Reputation Review . 4 (2), 113-127, Ciência-IUL, Indexada (SCOPUS)
Vinhas da Silva, Rui, Davies, G. & Naude, P. (2001). Marketing to UK Retailers. Revista de Comunicação e Marketing. 93-110, Ciência-IUL
Vinhas da Silva, R., Davies, G. & Naude, P. (2000). Marketing to UK retailers: understanding the nature of UK retail buying of textiles and clothing. Journal of Fashion Marketing and Management. 4 (2), 162-172, Ciência-IUL, Indexada (SCOPUS)

Books

Vinhas da Silva, R. (2018). Porque não cresce a economia portuguesa? Uma viagem às boas empresas de Portugal. Lisboa. Caleidoscópio., Ciência-IUL
Vinhas da Silva, Rui & Natália Teixeira (2013). A Competitividade das Nações no Século XXI: Um Roadmap Estratégico para a Economia Portuguesa. lisboa. caleidoscópio editora., Ciência-IUL
Vinhas da Silva, Rui (2013). Competitiveness in the Real Economy: Value Aggregation, Economics and Management in the Provision of Goods and Services. United Kingdom. Gower Publishing., Ciência-IUL
Vinhas da Silva, Rui (2010). Os novos desafios da economia global: uma visão crítica da competitividade nacionall. Lisboa. Caleidoscópio., Ciência-IUL
Davies, G., Chun, R., Vinhas da Silva, Rui & Roper, S. (2003). Corporate Reputation and Competitiveness. London. Routledge., Ciência-IUL

Book Chapters

Carlos Manuel de Oliveira, Rui Vinhas da Silva (2017) "A Reputação Empresarial na Gestão da Marca", PrimeOliveira, Carlos Manuel & Vinhas da Silva, Rui (2017). A Reputação Empresarial na Gestão da Marca. In Marketing em Portugal.: Prime., Ciência-IUL
Nuno Sequeira, Rui Vinhas da Silva, Syed Alwi (2014) "Corporate Brand: Business to Business", RoutledgeSequeira, Vinhas da Silva, Rui & S.F (2014). Corporate Brand: Business to Business. In T.C. Melewar and S.F. Syed Alwi (Ed.), Corporate Branding: Arenas, Areas and Approaches In Melewar, T.C. and Syed Alwi, S.F. eds. Londres/ Reino Unido: Routledge., Ciência-IUL
Rui Vinhas da Silva (2013) "A economia portuguesa e o seu caminho para a competitividade", Vinhas da Silva, Rui (2013). A economia portuguesa e o seu caminho para a competitividade. In Os Grandes Debates do Regime. Porto, Ciência-IUL
Rui Vinhas da Silva (2013) "A economia portuguesa e o seu caminho para a competitividade", Vinhas da Silva, Rui (2013). A economia portuguesa e o seu caminho para a competitividade. In Os Novos Debates do Regime. Porto, Ciência-IUL
Gary Davies, Rui Vinhas da Silva, Rosa Chun, Stuart Roper (2003) "Itibar Yonetimi", Davies, G., Vinhas da Silva, Rui, Chun, R. & Roper, S. (2003). Itibar Yonetimi. In Itibar Paradigmasi. (pp. 21-39). Turquia, Ciência-IUL
Rui Vinhas da Silva (2001) "Marcas e Retalho no Varejo", AtlasVinhas da Silva, Rui (2001). Marcas e Retalho no Varejo. In Claúdio Felisoni e José Augusto Silveira (Ed.), Varejo Competitivo. (pp. 0-0). S. Paulo: Atlas., Ciência-IUL

Conference Proceedings

Sequeira, Vinhas da Silva, Rui, Ramos, M. & Sharifah, Faridah Syed Alwi (2015). Measuring Corporate Reputation in B2B Markets: The Corporate Personality Adapted Scale. Proceedings of the 7th European Conference on Intellectual Capital. 494-503, Ciência-IUL
Ana Brochado, Vinhas da Silva, Rui & Cristiano Paulino (2014). The world of great wines: The Douro Valley Experience. ICTH 2014: International Conference on Tourism and Hospitality., Ciência-IUL
Nebojsa Davcik, Vinhas da Silva, Rui & Joe F. Hair (2014). Towards a Brand Equity Theory: A Definition, Conceptual and Research Design. 2014 Academy of Marketing Science (AMS) Annual Conference., Ciência-IUL
Nebojsa Davcik, Vinhas da Silva, Rui & Joe Hair (2014). Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research. 9th Global Conference of AMs Brand, Corporate Identity and Reputation Special Interest Group., Ciência-IUL
Vinhas da Silva, Rui & Aiwi, F. (2005). Corporate Image: An Online Perspective. Waterford Corporate Reputation Conference. 0-0, Ciência-IUL
Vinhas da Silva, Rui & Aiwi, F. (2005). Online and Offline Corporate Brand Images. 9th International Conference on Reputation Risk. 0-0, Ciência-IUL
Vinhas da Silva, Rui & Aiwi, F. (2005). Linking Online Corporate Brand Images to Customer Satisfaction. British Academy of Management. 0-0, Ciência-IUL
Vinhas da Silva, Rui & Rahimi, I. (2004). Issues in Implementing CRM: A Case Study. Information Science and Information Technology Education Conference. 0-0, Ciência-IUL
Vinhas da Silva, Rui & Rahimi, I. (2004). A Critical Success Factor for CRM Implementation. 4th EURAM Conference. 0-0, Ciência-IUL
Vinhas da Silva, Rui & Batista, L. (2004). Boosting Government Reputation through CRM. 8th International Conference on Corporate Reputation, Image & Identity and Competitiveness. 0-0, Ciência-IUL
Vinhas da Silva, Rui & Loo, T. (2003). National Reputation: An Exploratory Study of the Image of the United Kingdom in the Eyes of the Shanghainese. 7th International Conference on Corporate Reputation, Identity and Competitiveness. 0-0, Ciência-IUL
Vinhas da Silva, Rui, Davies, G. & Natália Teixeira (2001). Vertical integration into textile retailing: a reputation perspective. 5th International Conference on Corporate Reputation, Identity and Competitiveness. 0-0, Ciência-IUL
Vinhas da Silva, Rui, Davies, G., Chun, R. & Roper, S. (2001). A corporate Personality Scale to Assess Internal and External Views of Corporate reputation. 5th International Conference on Corporate Reputation, Identity and Competitiveness. 0-0, Ciência-IUL
Vinhas da Silva, Rui (2000). Supplier Perceptions on Retailer Purchasing: The Case of Portuguese Textiles. 7th International Conference on Recent Advances in Retailing and Services Science by EIRASS. 0-0, Ciência-IUL
Vinhas da Silva, Rui, Davies, G. & Naude, P. (1997). Country of origin and Destination Effects in the Purchase and Supply of Textile Products: A Relationship Perspective. IMP Conference. 0-0, Ciência-IUL
Vinhas da Silva, Rui (1996). Decision Making in Buyer/Supplier Relationships. 1st Doctoral Conference. 0-0, Ciência-IUL

Working Papers

Ribeiro, Helena & Vinhas da Silva, Rui (2017). THE IMPORTANCE OF GREEN MARKETING FOR STAKEHOLDERS: THE CASE OF PORTUGUESE FOOTWEAR COMPANIES. SSRN., Ciência-IUL
Ribeiro, Helena & Vinhas da Silva, Rui (2017). THE IMPORTANCE OF GREEN MARKETING FOR PORTUGUESE COMPANIES IN THE FOOTWEAR INDUSTRY. SSRN., Ciência-IUL
Murphy, Kyle & Vinhas da Silva, Rui (2017). Factors that Contribute to Brand Affinity. SSRN., Ciência-IUL
Pontes, Alexandre & Vinhas da Silva, Rui (2017). Independent artists´ access to communications channels: How hard is it out there? . SSRN., Ciência-IUL
Falcão Costa, Mariana & Vinhas da Silva, Rui (2017). The Factors Influencing Electronic Trust in Online Booking Websites: A Study of the Portuguese Consumer . SSRN., Ciência-IUL
Vinhas da Silva, Rui & Natália Teixeira (2014). Much Ado About?Everything: The Plight of Southern European Economies from a National Competitiveness Perspective. SSRN., Ciência-IUL
Abreu, M. E., Laureano, Raul M. S., Vinhas da Silva, Rui & Pedro Dionísio (2014). Drivers of Donations: Does Religiosity Make a Difference?. SSRN., Ciência-IUL
Vinhas da Silva, Rui & Natália Teixeira (2014). Nothing is Sacred...Or a Dispassionate Look at Government Deficits. SSRN., Ciência-IUL
Vinhas da Silva, Rui & Sara Martins Gonçalves (2014). Country Competitiveness, Value Aggregation to Exports, Foreign Direct Investment, Eurozone economies, European Union, Anti-monopolistic Policy, Level of Cluster Development, Competitive Advantage. SSRN., Ciência-IUL
Abreu, M. E., Laureano, Raul M. S., Vinhas da Silva, Rui, Pedro Dionísio & Faridah Alwi (2014). Managing Volunteering Behaviour: The Drivers of Donations Practices in Religious and Secular Organisations. SSRN., Ciência-IUL
Nuno Sequeira, Vinhas da Silva, Rui, Madalena Ramos & Sharifah, Faridah Syed Alwi (2014). Measuring Corporate Reputation in B2B Markets: The Corporate Personality Adapted Scale. SSRN., Ciência-IUL
Davcik, N., Vinhas da Silva, Rui & Hair, Joe F. (2013). Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research. SSRN., Ciência-IUL
Vinhas da Silva, Rui, Davies, G., Chun, R. & Roper, S. (2001). A Corporate Personality Scale to Assess Internal and External Views of Corporate Reputation. Manchester Business School Working Paper No.431. 0-0, Ciência-IUL
Vinhas da Silva, Rui, Davies, G. & Naude, P. (1999). Assessing the Influence of Retail Buyer Variables on the Buying Decision Making Process in the Context of the Traditional organisational Buying Models. Manchester Business School Working Paper No.394 . 0-0, Ciência-IUL
Vinhas da Silva, Rui, Davies, G. & Naude, P. (1999). Country of Origin and Destination Effects in Buyer Decision Making: A Relationship Perspective. Manchester Business School Working Paper No.392. 0-0, Ciência-IUL
Vinhas da Silva, Rui, Davies, G. & Naude, P. (1999). Assessing Customer Orientation in the Context of Buyer/Supplier Relationships Using Judgmental Modelling. Manchester Business School Working Paper No.393. 0-0, Ciência-IUL

Research Projects

National Government/ Organization contract research - Competitiveness of the Portuguese textile industry; Brands and Retailing, -, Rui Vinhas da Silva, CENESTAP/EUROPEAN UNION, -, 2001
International Government/ Organization contract research - Study on the Penetration of Generic Medicines in Europe, European Generics Association, Rui Vinhas da Silva, European Generics Association, -, 2008
Industry contract research - Projecto CASA+ Direction and coordination of a working group on the strategic implementation of efficient renewable energies in Portugal, -, Rui Vinhas da Silva, ADENE, -, 2010

International Communications

Invited

Davcik, N. & Vinhas da Silva, Rui (2013). Brand Value: A Definition, Conceptual & Research Design. open research seminar., Ciência-IUL

Panel / Poster

Dionísio, J., Leal, M. & Vinhas da Silva, Rui (2014). Tribal Marketing in Sports. II Congreso Internacional de Actividad Fýsica y Deportes., Ciência-IUL
Davcik, N., Vinhas da Silva, Rui & Hair, Joe F. (2014). Brand value: a definition, conceptual and research design. Global brand conference., Ciência-IUL

Oral Presentation

Abreu, M. E., Laureano, Raul M. S. & Vinhas da Silva, Rui (2015). Giving and religiosity: A portuguese point of view. Third Symposium on Ethichs and Social Responsibility Research., Ciência-IUL
Búrcio, C., Vinhas da Silva, Rui & Salgueiro, M.F. (2015). An integrated model for measuring country image: personality, cognition, emotion and their influence on bahavioral intentions. Global Business Conference - Summer 2015., Ciência-IUL
Búrcio, C., Vinhas da Silva, Rui & Salgueiro, M.F. (2014). The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effect of the affective country image. Global Business Conference - GBC_Summer 2014., Ciência-IUL
Búrcio, C., Vinhas da Silva, Rui & Salgueiro, M.F. (2014). The Impact of Country Personality on Behavioral Intentions: Five Dimensions Rather Than the Original Six Dimensions Scale. West East Institute Conference - WEI 2014., Ciência-IUL
Brochado, A. & Vinhas da Silva, Rui (2014). The Wine List Design of Upscale Restaurants. ICTH - International Conference on Tourism and Hospitality., Ciência-IUL
Abreu, M. E., Laureano, Raul M. S. & Vinhas da Silva, Rui (2014). Giving and Religiosity: the Portuguese Perspective. ARNOVA 14., Ciência-IUL
Búrcio, C., Vinhas da Silva, Rui & Salgueiro, M.F. (2014). On the country personality scale: is a five-dimensions model better than the original six dimensions? . Global Business Conference - GBC_Summer 2014., Ciência-IUL
Ana Brochado, Vinhas da Silva, Rui & Cristiano Paulino (2014). The world of great wines: The Douro Valley Experience. ICTH 2014: International Conference on Tourism and Hospitality., Ciência-IUL
Brochado, A., Vinhas da Silva, Rui & Cristiano Paulino (2014). The world of great wines: The Douro Valley Experience . ICTH 2014: International Conference on Tourism and Hospitality., Ciência-IUL
Abreu, M. E., Laureano, Raul M. S. & Vinhas da Silva, Rui (2014). Who is giving these days? On the Role of Religiosity in Giving. ESA Sociology of Religion Research Network Conference: Religion in the Public Domain., Ciência-IUL
Laureano, Raul M. S., Vinhas da Silva, Rui, Pereira, Joana, Martins, Sandrina & Rodrigues, David (2014). Leigos para o desenvolvimento: optimization of private donations through segmentation. VI International Congress of Teaching Cases Related to Public and Nonprofit Marketing ., Ciência-IUL
Vinhas da Silva, Rui (2013). Corporate Reputation in Service Organizations. Conferência sobre Reputação Organizacional., Ciência-IUL
Vinhas da Silva, Rui (2013). Corporate Reputation Management. Corporate Reputation Management., Ciência-IUL
Vinhas da Silva, Rui (2013). Roadmap Estratégico para a Economia Portuguesa. Competitividade da Economia Portuguesa., Ciência-IUL
Vinhas da Silva, Rui (2011). Empreendedorismo em Portugal. Conferência sobre Empreendedorismo e Iniciativa Empresarial., Ciência-IUL

National Communications

Oral Presentation

Vinhas da Silva, Rui (2012). Por um Caminho Diferente. TEDx ISCTE., Ciência-IUL
Vinhas da Silva, Rui (2011). A Economia Portuguesa: Diferentes Perspectivas. Conferência Anual da Ordem dos Economistas., Ciência-IUL
Vinhas da Silva, Rui (2011). A Competitividade da Economia Portuguesa. Os Grandes Debates do Regime., Ciência-IUL
Vinhas da Silva, Rui (2011). A ECONOMIA PORTUGUESA NUMA VISÃO DO EXTERIOR: PERSPECTIVAS INSTITUCIONAL E PRÓPRIA. Fim de Tarde na Ordem dos Economistas., Ciência-IUL
Vinhas da Silva, Rui (2011). A Economia Portuguesa: Uma Perspectiva Externa. Conferência TOC., Ciência-IUL

Other Activities

Professional Activities

COMPETE 2020, President COMPETE 2020: Portuguese Management Authority responsible for the investment of EU structural funds into the Portuguese economy, with the aim of improving its competitiveness and internationalization. (2014/2016)
Manchester Business School, Assistent Professor (1999/2008)
Manchester Business School, Post Doctoral Research Fellow (1998/1999)
Manchester Business School, Associate Professor (2008/2010)

Academic Management Positions

Coordenador da unidade curricular Reputação Organizacional e Competitividade (2014/2014)
Coordenador da unidade curricular Gestão de Marcas (2014/2014)
Coordenador da unidade curricular Planeamento e Inovação em Marketing (2014/2014)
Coordenador da unidade curricular Gestão do Marketing (2.º Ciclo - Ch) (2014/2014)
Coordenador da unidade curricular Gestão de Marcas (2016/2016)
Coordenador da unidade curricular Planeamento e Inovação em Marketing (2016/2016)
Coordenador da unidade curricular Negócios Internacionais (2016/2016)
Coordenador da unidade curricular Negócios Internacionais (2017/2017)
Coordenador da unidade curricular Gestão de Marcas (2017/2017)
Coordenador da unidade curricular Planeamento e Inovação em Marketing (2017/2017)
Coordenador da unidade curricular Negócios Internacionais (2017/2017)
Coordenador da unidade curricular Planeamento e Inovação em Marketing (2018/2018)
Coordenador da unidade curricular Gestão de Marcas (2018/2018)
Coordenador da unidade curricular Gestão Internacional II (2019/2019)
Coordenador da unidade curricular Planeamento e Inovação em Marketing (2019/2019)