Research Groups

Research Groups

Curriculum Vitae

Profile

Personal

Name Ralitza Nikolaeva Nikolaeva
Department Department of Marketing, Operation and Managemen
Category Assistant Professor
Research group Accounting, Marketing & Management
Last update 2013-05-03 12:52:48

Qualifications

Type Course Institution Year
Doctorate degree Gestăo Purdue University 2002
Bachelor degree Gestăo Amrican University - Bulgaria 1996

Contacts

E-mail
Phone217650484
Ciência-IUL ProfileVisit Ciência-IUL Profile

Academic activities

Supervisions

Final Project

Catarina Pinto da Silva, "The Importance of Language Standardization/Adaptation Strategies on European Web Retail", Ralitza Nikolaeva Nikolaeva, Final Project, Concluded, 2016
Marta Liliana Nunes Bicho, "Marketing and Instutional Factors in the Voluntary of Corporate Socail Responsibility Reporting - The case of global reporting initiative.", Ralitza Nikolaeva Nikolaeva, Final Project, Concluded, 2010

Scientific Activities

Scientific Articles in International Journals

Bhatnagar, A., Nikolaeva, R. & Ghose, S. (2016). Online market entry: the motivations for imitation across retailer types. Managerial and Decision Economics. 37 (3), 151-166, Ciência-IUL, Indexada (SCOPUS/ISI)
Nikolaeva, R., Bhatnagar, A. & Ghose, S. (2015). Exploring curvilinearity through fractional polynomials in management research. Organizational Research Methods. 18 (4), 738-760, Ciência-IUL, Indexada (SCOPUS/ISI)
Nikolaeva, R. (2014). Interorganizational imitation heuristics arising from cognitive frames. Journal of Business Research. 67 (8), 1758-1765, Ciência-IUL, Indexada (SCOPUS/ISI)
Nikolaeva, Ralitza & Bicho, Marta (2011). The role of institutional and reputational factors in the voluntary adoption of corporate social responsibility reporting standards. Journal of the Academy of Marketing Science. 39 (1), 136-157, Ciência-IUL, Indexada (SCOPUS/ISI)
Owens, J., Nikolaeva, R., Younkin, N. & Carter, E. (2010). Scratch-off Summer Games at Lettuce Entertain You in Chicago. International Journal of Integrated Marketing Communications. 2 (2), 35-43, Ciência-IUL
Nikolaeva, R., Yoon, E. & Carter, E. (2009). Art Institute of Chicago. International Journal of Integrated Marketing Communications. 1 (2), 72-84, Ciência-IUL
Nikolaeva, R., Kalwani, M. U., Robinson, W. T. & Sriram, S. (2009). Survival determinants for online retailers. Review of Marketing Science. 7 (1), Ciência-IUL, Indexada (SCOPUS)
Nikolaeva, R. (2007). The dynamic nature of survival determinants in e-commerce. Journal of the Academy of Marketing Science. 35 (4), 560-571, Ciência-IUL, Indexada (SCOPUS/ISI)
Nikolaeva, R. (2006). E?commerce adoption in the retail sector: empirical insights. International Journal of Retail & Distribution Management. 34 (4-5), 369 -387, Ciência-IUL, Indexada (SCOPUS)
Nikolaeva, R. & Sriram, S. (2006). The moderating role of consumer and product characteristics on the value of customized on-line recommendations. International Journal of Electronic Business. 11 (2), 101-123, Ciência-IUL, Indexada (SCOPUS/ISI)
Nikolaeva, R. (2005). Strategic determinants of Web site traffic in on-line retailing. International Journal of Electronic Commerce. 9 (4), 113-132, Ciência-IUL, Indexada (SCOPUS/ISI)

Book Chapters

Ralitza Nikolaeva, Silvia Dello Russo (2016) "Office Design and Dignity at Work in the Knowledge Economy", Palgrave MillimanNikolaeva, R. & Dello Russo, S. (2016). Office Design and Dignity at Work in the Knowledge Economy. In Michael Pirson & Monika Kostera (Ed.), Dignity and Organizations. London: Palgrave Milliman., Ciência-IUL
Ralitza Nikolaeva, Eunsang Yoon, Ella Carter (2011) "Direct Mail Marketing at the Art Institute of Chicago", Racom CommunicationsRalitza Nikolaeva, Eunsang Yoon & Ella Carter (2011). Direct Mail Marketing at the Art Institute of Chicago. In J. Steven Kelly and Susan K. Jones (Ed.), The IMC Handbook: Readings and Cases in Integrated Marketing Communications. (pp. 251-264). Chicago, USA: Racom Communications., Ciência-IUL
Jan Owens, Ralitza Nikolaeva, Neil Younkin, Ella Carter (2011) "Scratch-off Summer Games at Lettuce Entertain You in Chicago", Racom CommunicationsJan Owens, Ralitza Nikolaeva, Neil Younkin & Ella Carter (2011). Scratch-off Summer Games at Lettuce Entertain You in Chicago. In J. Steven Kelly and Susan K. Jones (Ed.), The IMC Handbook: Readings and Cases in Integrated Marketing Communications. (pp. 369-380). Chicago, USA: Racom Communications., Ciência-IUL

Conference Proceedings

Nikolaeva, R. (2014). ?Demand-Side Perspective of Technology Substitution: Disadopting Landlines for Mobile Phones,?. European Marketing Academy Conference (EMAC) Proceedings., Ciência-IUL
Nikolaeva, R., Bhatnagar, A. & Ghose, S. (2014). ?Introducing Non-Linearity to Imitation Theories: An Empirical Test,?. European Academy of Management (EURAM) Proceedings., Ciência-IUL
Bicho, M., Nikolaeva, R. & Lages, C. (2014). Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM). Proceedings of the 17th World Marketing Congress, Academy of Marketing Science., Ciência-IUL
Nikolaeva, R. (2013). ?When Theory Is Not Enough: Imprinting, Inertia, and Non-linear Dynamic Effects?. Academy of Management Proceedings. 14523, Ciência-IUL
Nikolaeva, R. (2013). The Transition from Complement to Substitute: Determinants of Consumer Disadoption of Old Technologies?,. Proceedings of the 16th Biennial World Marketing Congress, Academy of Marketing Science., Ciência-IUL
Bhatnagar, A., Nikolaeva, R. & Ghose, S. (2012). Online Market Entry: The Motivations for Imitation Across Heterogeneous Retailers . European Marketing Academy Conference. 0-0, Ciência-IUL
Nikolaeva, R. & Bicho, M. (2010). Marketing and Institutional Factors Affecting the Adoption of Voluntary Sustainability Reporting. Academy of Management Annual Meeting. 2010, Ciência-IUL
Nikolaeva, R. (2009). (Non)Proportional Hazards Regression Modeling: An Application to E-commerce. European Marketing Academy Conference. 0-0, Ciência-IUL
Nikolaeva, R., Amit Bhatnagar & Sanjoy Ghose (2008). Imitative versus Economic Factors in Traditional Retailers' Internet Market Entry . European Marketing Academy Conference. 0-0, Ciência-IUL

Working Papers

Nikolaeva, R. (2014). ?Post-shakeout Performance, Survivor Bias and the Meaning of Success?. Business Research Unit - ISCTE working paper series., Ciência-IUL

Research Projects

National Government/ Organization contract research - Investigating Consumer Purchases of Related Technology Products across Countries in the EU Region, University of Chicago, University of Michigan, Ralitza Nikolaeva - PI, Pradeep Chintagunta, Srinivasaraghavan Sriram , ISCTE-IUL, PTDC/EGE-GES/108997/2008, Sep 2010 - Sep 2013

International Communications

Oral Presentation

Bicho, M., Nikolaeva, R. & Lages, C. (2016). Social Enterprise Legitimacy Spiral in a Hostile Context. European Academy of Management Conference (EURAM)., Ciência-IUL
Bicho, M., Nikolaeva, R. & Lages, C. (2015). Inter-category Positioning as Strategic Balance in a Marginalized Market Category. European Academy of Management Conference (EURAM)., Ciência-IUL
Bicho, M., Nikolaeva, R., Lages, C. & Ferreira, F. (2015). Managing Strategic Paradoxes in Social Enterprises Decision Making. Audencia Nantes Doctoral Summer School 2015., Ciência-IUL
Bicho, M., Nikolaeva, R. & Lages, C. (2015). Social Entrepreneurs Motivations and Value Creation Dimensions. European Marketing Academy (EMAC) Conference., Ciência-IUL
Bicho, M., Nikolaeva, R. & Lages, C. (2015). Value Creation Challenges of a Marginalized Category in Social Entrepreneurship. European Academy of Management Conference (EURAM) ., Ciência-IUL
Nikolaeva, R. (2014). ?Demand-Side Perspective of Technology Substitution: Disadopting Landlines for Mobile Phones,? . European Marketing Academy Conference (EMAC)., Ciência-IUL
Nikolaeva, R., Bhatnagar, A. & Ghose, S. (2014). ?Introducing Non-Linearity to Imitation Theories: An Empirical Test,? . European Academy of Management (EURAM) Annual Conference., Ciência-IUL
Bicho, M., Nikolaeva, R. & Lages, C. (2014). Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM),. 17th World Marketing Congress, Academy of Marketing Science., Ciência-IUL
Bicho, M., Nikolaeva, R. & Lages, C. (2014). Positioning as Strategic Balance when Lacking Legitimacy: The Case of Complementary and Alternative Medicine (CAM). ESG Next Generation Workshop for PhD Students., Ciência-IUL
Nikolaeva, R. (2013). ?The True Nature of Non-Linear Dynamic Effects: A Methodology to the Rescue of Imprecise Theory,? . 16th Biennial World Marketing Congress, Academy of Marketing Science., Ciência-IUL
Nikolaeva, R. (2013). ?The Transition from Complement to Substitute: Determinants of Consumer Disadoption of Old Technologies,? . 16th Biennial World Marketing Congress, Academy of Marketing Science., Ciência-IUL
Nikolaeva, R. (2013). ?When Theory Is Not Enough: Imprinting, Inertia, and Non-linear Dynamic Effects,? . Academy of Management Annual Meeting., Ciência-IUL
Nikolaeva, R. (2013). ?Consumer Disadoption of Old Technologies: The Case of Fixed to Mobile Substitution,? . INFORMS Marketing Science Conference ., Ciência-IUL
Bicho, M., Nikolaeva, R. & Lages, C. (2013). Market legitimacy of a Marginalized Category: The Case of Complementary and Alternative Medicine (CAM). European Group for Organizational Studies (EGOS) Conference., Ciência-IUL
Nikolaeva, R., Amit Bhatnagar & Sanjoy Ghose (2012). Shaping Imitation: A Test of Competing Theories in the Context of Retailers' Adoption of E-commerce. 34th ISMS Marketing Science Conference., Ciência-IUL
Nikolaeva, R., Amit Bhatnagar & Sanjoy Ghose (2012). Shaping Imitation: A Test of Competing Theories in the Context of Retailers' Adoption of E-commerce. 28th European Group of Organization Studies Colloquium., Ciência-IUL
Bicho, M., Nikolaeva, R. & Lages, C. (2012). Market Legitimacy in the Diffusion of a Construed Category: The Case of Complementary and Alternative Medicine. EDAMBA Summer Academy., Ciência-IUL
Nikolaeva, R. (2011). Interorganizational Imitation through the Lens of Cognitive Frames". 27th European Group of Organizational Studies Colloquium., Ciência-IUL
Ralitza Nikolaeva, Amit Bhatnagar & Sanjoy Ghose (2011). Imitation Motives in Retailers' Adoption of the Internet Channel. Amit Bhatnagar and Sanjoy Ghose – Academy of Marketing Science Biennial World Marketing Congress., Ciência-IUL
Nikolaeva, R. & Bicho, M. (2010). Marketing and Institutional Factors Affecting the Adoption of Voluntary Sustainability Reporting. Academy of Management Annual Meeting., Ciência-IUL
Nikolaeva, R. (2010). Institutional Theory and the Role of Marketing in the Adoption of Voluntary Sustainability Reporting. INFORMS Marketing Science Conference., Ciência-IUL
Nikolaeva, R. & Bicho, M. (2010). Reputation and Legitimacy Drivers of Voluntary Sustainability Reporting. Global Marketing Conference., Ciência-IUL
Nikolaeva, R. (2009). (Non)Proportional Hazards Regression Modeling: An Application to E-commerce. Marketing Dynamics Conference., Ciência-IUL
Nikolaeva, R., Eunsang Yoon & Ella Carter (2008). Direct Mail Marketing at the Art Institute of Chicago . DMEF Interactive Marketing Research Summit., Ciência-IUL

National Communications

Invited

Nikolaeva, R., Bhatnagar, A. & Ghose, S. (2014). ?Shaping Imitation Theories: An Empirical Test for Curvilinearity,? . INOVA Seminar Series., Ciência-IUL
Nikolaeva, R., Amit Bhatnagar & Sanjoy Ghose (2009). The Role of Imitation in Retailers' Adoption of the Internet Channel. Management Research Center Seminar Series, ISCTE., Ciência-IUL

Oral Presentation

Nikolaeva, R. (2008). Writing a Case and Student Learning. Chicago Association of Direct Marketing Educational Foundation Academic Update., Ciência-IUL

Other Activities

Professional Activities

Womenwinwin, Training session - Marketing Mistakes of Nascent Entrepreneurs (2014/)

Academic Management Positions

Coordenadora da unidade curricular Ética, Responsabilidade e Sustentabilidade Empresarial (2014/2014)