Research Groups

Research Groups

Curriculum Vitae

Profile

Personal

Name Ricardo Jorge Godinho Bilro
Department Department of Marketing, Operation and Managemen
Category Visiting Assistant Professor
Research group Accounting, Marketing & Management
Last update Undefined

Teaching and Research Interests

  • Social Media and Digital Transformation
  • Consumer-Brand Relationship and Engagement

Qualifications

Type Course Institution Year
Dea Gestão, com especialização em Marketing ISCTE-IUL 2015
Master degree Marketing ISCTE-IUL 2014
Post graduation Marketing INDEG-ISCTE 2007
Undergraduate degree Gestão e Administração Pública ISCSP - Universidade Técnica de Lisboa 2000
Doctorate degree Gestão, com especialização em Marketing ISCTE-IUL 2018

Contacts

E-mail
OfficeD4.26
ORCID ProfileVisit ORCID Profile
Scopus ProfileVisit Scopus Profile
ResearcherID ProfileVisit ResearcherID Profile
Google Scholar ProfileVisit Google scholar Profile
Ciência-IUL ProfileVisit Ciência-IUL Profile

Academic activities

Courses

"Entrepreneurship I - Introduction to Entrepreneurship and Business Opportunities" (Coordinator)
"Entrepreneurship I - Introduction to Entrepreneurship and Business Opportunities" (Coordinator)
"Entrepreneurship II - the Entrepreneurial Process: Innovation in Practice"
"Innovation and Creativity in Marketing"
"Operational Marketing"
"Operational Marketing"

Supervisions

Master Thesis

Raquel Gomes Freire Gonçalves, "Brand Sabatoge: Managing Social Media and Reputational Crises in Utility Companies", Ricardo Jorge Godinho Bilro, Master Thesis, Concluded, 2019
António Miguel Correia Sollari Allegro, "Are millennials deeply concerned about sustainable tourism? A corporate social responsibility analysis", Ricardo Jorge Godinho Bilro, Master Thesis, Developing, 2019
Patrícia Maria Domingos Papoila, "The impact of augmented reality on luxury brand consumers", Ricardo Jorge Godinho Bilro, Master Thesis, Developing, 2019
David André Galrão Raposo, "O Papel da Publicidade, dos Influenciadores e do Endosso de Celebridades no Brand Love: O Efeito do YouTuber", Ricardo Jorge Godinho Bilro, Master Thesis, Concluded, 2019
Inês Oliveira Milheiro da Costa, "O impacto de influencer marketing na decisão de compra dos consumidores e na atitude sobre uma marca: os instagrammers", Ricardo Jorge Godinho Bilro, Master Thesis, Concluded, 2019
António Jorge Alvoeiro Fernandes, "How Motivations for Esports Consumption Influence the Esports Sponsorship Response: The Favourability, Brand Awareness and Purchase Intention Effects", Ricardo Jorge Godinho Bilro, Master Thesis, Concluded, 2018
Pedro Augusto Albano Nobre, "Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: The Kérastase Example.", Ricardo Jorge Godinho Bilro, Master Thesis, Concluded, 2018
Maria Rita Gonçalves Mendes Nunes Cabaço, "A importância do Hedonismo na relação de compromisso entre o consumidor e as marcas através de Comunidades Online", Ricardo Jorge Godinho Bilro, Master Thesis, Concluded, 2018
Joana Fonseca dos Santos, "O IMPACTO DAS CAMPANHAS DE MASSCLUSIVIDADE NO AMOR À MARCA ATRAVÉS DAS COMUNIDADES DE MARCA ONLINE", Ricardo Jorge Godinho Bilro, Master Thesis, Concluded, 2018

Final Project

Margarida Catalão Fontan Macias, "Como Melhorar a Retenção e o valor dos Consumidores em Modelos de Subscrição: Project-Empresa com a "The Bam and Boo" Toothbrush", Ricardo Jorge Godinho Bilro, Final Project, Concluded, 2019

Scientific Activities

Scientific Articles in International Journals

Pina, L. S., Loureiro, S. M. C., Rita, P., Sarmento, E. M., Bilro, R. G. & Guerreiro, J. (2019). Analysing consumer-brand engagement through appreciative listening on social network platforms. Journal of Promotion Management. 25 (3), 304-313, Ciência-IUL, Indexada (SCOPUS)
Loureiro, S. M. C., Jaime Romero & Bilro, R.G. (2019). Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study. Journal of Business Research. ahead-of-print, Ciência-IUL, Indexada (SCOPUS)
Loureiro, S. M. C., Bilro, R.G. & Japutra, A. (2019). The effect of consumer-generated media stimuli on emotions and consumer brand engagement. Journal of Product and Brand Management. ahead-of-print (ahead-of-print), Ciência-IUL, Indexada (SCOPUS)
Bilro, R. G., Loureiro, S. M. C. & Guerreiro, J. (2019). Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy. Journal of Hospitality Marketing and Management. 28 (2), 147-171, Ciência-IUL, Indexada (SCOPUS/ISI)
Bilro, R. G., Loureiro, S. M. C. & Ali, F. (2018). The role of website stimuli of experience on engagement and brand advocacy. Journal of Hospitality and Tourism Technology. 9 (2), 204-222, Ciência-IUL, Indexada (SCOPUS/ISI)
Bilro, R. G. & Loureiro, S. M. C. (2016). Framework for success of online brand management: a systematic literature review. World Review of Entrepreneurship, Management and Sustainable Development. 12 (2-3), 300-317, Ciência-IUL, Indexada (SCOPUS)

Book Chapters

Sandra Loureiro, Ricardo Godinho Bilro (2020) "Be or Not Be Online Engaged: Exploring the Flow From Stimuli to e-WOM on Online Retail Consumers.", IGI GlobalLoureiro, S. M. C. & Bilro, R.G. (2020). Be or Not Be Online Engaged: Exploring the Flow From Stimuli to e-WOM on Online Retail Consumers. In S. Loureiro, & H. Kaufmann (Ed.), Exploring the Power of Electronic Word-of-Mouth in the Services Industry. (pp. 18-34). Hershey, PA: IGI Global., Ciência-IUL

Conference Proceedings

Loureiro, S. M. C., Bilro, R.G. & Ferro, T. M. (2019). Are they sisters? Using text mining approach to understand perceptions about Madeira and Bermuda. In 48th annual European Marketing Academy annual conference - EMAC . Hamburg, Ciência-IUL
Bilro, R.G., Dos Santos, J. F. & Loureiro, S. M. C. (2019). The impact of Massclusivity campaigns on perceptions and brand love of Gucci online brand communities members. In 48th annual European Marketing Academy annual conference - EMAC . Hamburg, Ciência-IUL
Loureiro, S. M. C., Angelino, F. & Bilro, R.G. (2019). Gamification in Higher Education: Text Mining Approach. In 12th Annual Conference of the EuroMed Academy of Business. (pp. 1716-1718). Thessaloniki, Ciência-IUL
Rosado-Pinto, F., Loureiro, S. M. C. & Bilro, R.G. (2019). Insights into brand authenticity and customer engagement in a restaurant setting: a text mining approach. In 48th annual European Marketing Academy annual conference - EMAC . Hamburg, Ciência-IUL
Crespo, M., Loureiro, S. M. C., Bilro, R.G. & Guerreiro, J. (2019). How atmospheric cues in a virtual reality fashion stores affect the sense of presence. In 2019 Global Fashion Management Conference at Paris. Paris, Ciência-IUL
Dos Santos, J. F., Bilro, R.G. & Loureiro, S. M. C. (2019). Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands. In 2019 Global Fashion Management Conference at Paris. Paris: Global Alliance of Marketing and Management Associations., Ciência-IUL
Cabaço, M. G., Bilro, R.G. & Loureiro, S. M. C. (2019). Exploring the rewards dimension of engagement in consumer-fashion brand relationship. In 2019 Global Fashion Management Conference at Paris. (pp. 534-535).: Global Alliance of Marketing and Management Associations., Ciência-IUL
Bilro, R.G., Loureiro, S. M. C. & Cabaço, M. G. (2019). Do hedonic rewards at online communities affect consumer-fashion brand engagement? A PLS approach. In 2019 Global Fashion Management Conference at Paris. (pp. 589-593). Paris: Global Alliance of Marketing and Management Associations., Ciência-IUL
Nobre, P., Bilro, R.G. & Loureiro, S. M. C. (2019). The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement. In 2019 Global Fashion Management Conference at Paris. (pp. 804-809). Paris: Global Alliance of Marketing and Management Associations., Ciência-IUL
Angelino, F., Loureiro, S. M. C. & Bilro, R.G. (2019). Exploring the future of virtual reality and gamification in learning enviornments: students motivation and engagement in higher education. In 15th China-Europe International Symposium on Software Engineering Education. Lisboa: IEEE., Ciência-IUL
Pina, L. S., Loureiro, S. M. C., Rita, P., Sarmento, E. M., Bilro, R. G. & Guerreiro, J. (2018). The perception of active listening practice on social networks. In Global Marketing Conference. (pp. 1098-1106). Tokyo: Global Alliance of Marketing and Management Associations., Ciência-IUL
Bilro, R. G., Loureiro, S. M. C. & Guerreiro, J. (2018). Analysing customer engagement on social network platforms devoted to tourism and hospitality. In Global Marketing Conference. (pp. 239-240). Tokyo: Global Alliance of Marketing and Management Associations., Ciência-IUL
Loureiro, S. M. C. & Bilro, R. (2018). How can stimuli and emotions help increase brand advocacy. In 21st World Marketing Congress of the Academy of Marketing Science. Porto, Ciência-IUL
Bilro, R. G., Loureiro, S. M. C. & Marques, M. I. (2018). Online brand communities: when consumers are negatively engaged. In 21st World Marketing Congress of the Academy of Marketing Science. Porto, Ciência-IUL
Bilro, R.G., Loureiro, S. M. C. & Marques, M. I. (2017). Leaving footprints on online brand communities: the role of positive and negative engagement on commitment. In Conference book proceedings of the 46th European Marketing Academy Conference - EMAC 2017. Groningen, Ciência-IUL
Bilro, R.G. & Loureiro, S. M. C. (2017). Clarifying customer brand engagement boundaries: a systematic literature review approach. In Tihomir Vrane?evi?, Claudia Seabra, Doris Peru?i?, Miroslav Mandi?, Irena Pand?a (Ed.), Conference book proceedings of 6th Annual Conference of the Association for Promotion of Multidisciplinarity in Science and Business (M-SPHERE),. (pp. 5-5). Viseu, Ciência-IUL
Bilro, R. G. & Loureiro, S. M. C. (2017). Consumer-brand engagement through website stimuli. In Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos (Ed.), 10th Annual Conference of the EuroMed Academy of Business. (pp. 1951-1954). Rome: EuroMed Press., Ciência-IUL
Loureiro, S. M. C. & Bilro, R.G. (2017). Como podem os estímulos e as emoções contribuir para aumentar a defesa da marca? Uma análise exploratória usando PLS. In XXIII Congresso da Sociedade Portuguesa de Estatística. Lisboa, Ciência-IUL
Loureiro, S. M. C., Bilro, R.G. & Koo, D.-M. (2015). Committing Consumers to Sustainability: Portugal and South Korea Outlooks. In Conference book proceedings of 4th International Conference on Multinational Entreprises and Sustainable Development (MESD). Lisboa, Ciência-IUL
Bilro, R.G. & Loureiro, S. M. C. (2014). Create, build and manage online brands for internet companies . In Demetris Drontis, Yaakov Weber and Shlomo Tarba (Ed.), Conference book proceedings of 7th Euromed conference of the Euromed academy of business research- The Future of Entrepreneurship . (pp. 1757-1762). Kristiansand, Ciência-IUL

International Communications

Panel / Poster

Bilro, R.G., Dos Santos, J. F. & Loureiro, S. M. C. (2019). The impact of Massclusivity campaigns on perceptions and brand love of Gucci online brand communities members. 48th annual European Marketing Academy annual conference - EMAC., Ciência-IUL

Oral Presentation

Bilro, R.G., Loureiro, S. M. C. & Ferro, T. M. (2019). Are they sisters? Using text mining approach to understand perceptions about Madeira and Bermuda. 48th annual European Marketing Academy annual conference - EMAC ., Ciência-IUL
Rosado-Pinto, F., Loureiro, S. M. C. & Bilro, R.G. (2019). Insights into brand authenticity and customer engagement in a restaurant setting: a text mining approach. 48th annual European Marketing Academy annual conference - EMAC., Ciência-IUL

Loureiro, S. M. C., Angelino, F. & Bilro, R.G. (2019). Gamification in Higher Education: Text Mining Approach. 12th Annual Conference of the Euromed Academy of Business., Ciência-IUL

Oral Presentation

Angelino, F., Loureiro, S. M. C. & Bilro, R.G. (2019). Exploring the future of virtual reality and gamification in learning enviornments: students motivation and engagement in higher education. 15th China-Europe International Symposium on Software Engineering Education., Ciência-IUL
Dos Santos, J. F., Bilro, R.G. & Loureiro, S. M. C. (2019). Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands. 2019 Global Fashion Management Conference at Paris., Ciência-IUL
Nobre, P., Bilro, R.G. & Loureiro, S. M. C. (2019). The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement. 2019 Global Fashion Management Conference at Paris., Ciência-IUL
Cabaço, M. G., Bilro, R.G. & Loureiro, S. M. C. (2019). Exploring the rewards dimension of engagement in consumer-fashion brand relationship. 2019 Global Fashion Management Conference at Paris., Ciência-IUL
Bilro, R.G., Loureiro, S. M. C. & Cabaço, M. G. (2019). Do hedonic rewards at online communities affect consumer-fashion brand engagement? A PLS approach. 2019 Global Fashion Management Conference at Paris., Ciência-IUL
Bilro, R.G., Loureiro, S. M. C. & M. I. Marques (2018). Online brand communities: when consumers are negatively engaged. 21st World Marketing Congress of the Academy of Marketing Science., Ciência-IUL
Loureiro, S. M. C. & Bilro, R.G. (2018). How Can Stimuli and Emotions Help Increase Brand Advocacy. 21st World Marketing Congress of the Academy of Marketing Science., Ciência-IUL
Bilro, R.G., Loureiro, S. M. C. & Guerreiro, J. (2018). Analysing Customer Engagement on Social Network Platforms Devoted to Tourism and Hospitality. 2018 Global Marketing Conference at Tokyo., Ciência-IUL
Bilro, R.G., Loureiro, S. M. C. & Marques, M. I. (2017). Leaving footprints on online brand communities: the role of positive and negative engagement on commitment. The European Marketing Academy Conference - EMAC 2017., Ciência-IUL
Bilro, R.G. & Loureiro, S. M. C. (2017). Clarifying customer brand engagement boundaries - a systematic literature review approach. 6th Annual Conference of the Association for Promotion of Multidisciplinarity in Science and Business (M-SPHERE)., Ciência-IUL
Loureiro, S. M. C. & Bilro, R.G. (2017). Consumer-brand engagement through website stimuli. 10th Euromed conference of the Euromed academy of business research., Ciência-IUL
Bilro, R.G. & Loureiro, S. M. C. (2016). Brand stimulus on online consumer purchase: attractiveness, intention and actual behaviour. Academy of Marketing Doctoral Colloquium ., Ciência-IUL
Loureiro, S. M. C., Bilro, R.G. & Koo, D.-M. (2015). Committing Consumers to Sustainability: Portugal and South Korea Outlooks. 4th International Conference on Multinational Entreprises and Sustainable Development (MESD)., Ciência-IUL
Bilro, R.G. & Loureiro, S. M. C. (2014). Create. Build and Manage Online Brands For Internet Companies. 7th Euromed conference of the Euromed academy of business research- The Future of Entrepreneurship., Ciência-IUL

National Communications

Oral Presentation

Bilro, R.G. & Loureiro, S. M. C. (2017). Drivers of customer-brand engagement in a digital marketing era. Ciência 2017 - Encontro com a ciência e tecnologia em Portugal., Ciência-IUL

Other Activities

Academic Management Positions

Coordenador da unidade curricular Empreendedorismo I - Introdução ao Empreendedorismo e Oportunidades de Negócio (2017/2017)
Coordenador da unidade curricular Empreendedorismo II - o Processo Empreendedor: Inovação na Prática (2018/2018)
Coordenador da unidade curricular Empreendedorismo I - Introdução ao Empreendedorismo e Oportunidades de Negócio (2018/2018)
Coordenador da unidade curricular Empreendedorismo II - o Processo Empreendedor: Inovação na Prática (2018/2018)
Coordenador da unidade curricular Empreendedorismo I - Introdução ao Empreendedorismo e Oportunidades de Negócio (2018/2018)
Coordenador da unidade curricular Empreendedorismo I - Introdução ao Empreendedorismo e Oportunidades de Negócio (2019/2019)
Coordenador da unidade curricular Empreendedorismo II - o Processo Empreendedor: Inovação na Prática (2019/2019)
Coordenador da unidade curricular Empreendedorismo I - Introdução ao Empreendedorismo e Oportunidades de Negócio (2019/2019)

Awards

Best Paper Award TomiWorld for Marketing, Promotion, and Consumer Behavior - 6th M-SPHERE Conference - 2017 (International)
Best paper award at Global Fashion Management Conference 2019 - GAMMA (Global Alliance of Marketing and Management Associations) - 2019 (International)
ISCTE-IUL Scientific Award - 2019 - 2019

Professional Associations

Associação Portuguesa dos Profissionais de Marketing - APPM (2006/final_year)
European Institute for Advanced in Management (EIASM) (2016/final_year)
Academy of Marketing (2016/final_year)
European Marketing Academy (EMAC) (2017/final_year)
Academy of Marketing Science (2018/final_year)