Marketing
SPECIALIZATION IN MARKETING
Coordinator
Sandra Loureiro
Assistant Professor with Habilitation of the Department of Marketing, Operation and Management
PhD in Marketing and International Commerce
Office: D4.33
Telephone: 217650466; 221324
Locker: 76
E-mail: sandra.loureiro@iscte-iul.pt
Program Outline
With reputed researchers in Marketing, the faculty of the Ph.D. in Management specialization in Marketing provides the expertise, accuracy and requirements that should rule any research project integrating Bologna 3rd cycle.
The program is structured around two major objectives:
- To provide doctoral students a set of knowledge and skills essential to the development of independent, skilled and innovative research;
- To encourage and support doctoral students in disseminating the results of their research through paper presentation at conferences and publishing articles in international journals.
Why to choose the Management Ph.D. with specialization in Marketing?
| Because:
|
Advanced training. The specialization is designed to provide advanced training in basic and applied research in several areas of Marketing, such as consumer behaviour, product and brand management, marketing communication, distribution channels management, services marketing and tourism marketing, relational and e-commerce marketing; |
|
Knowledge. The program provides specialized training that enables doctoral students to do research on specific problems of Marketing, to generate innovative knowledge and to build a high level academic or professional career; |
|
|
Supervision. The pedagogical organization and monitoring regarding scientific guidance seeks to ensure the development of doctoral students' skills to design and conduct research, to analyze and report results, to disseminate research at national and international levels and to defend a doctoral thesis in a three-year-time-frame. |
CURRICULUM 2019/2020
| Courses | Scientific Area | Type | Credits |
|---|---|---|---|
| Research Design I |
Management |
Semester | 6 |
| Research Design II | Organizational Behavior | Semester | 6 |
| Statistical methods | Statistics and Data Analysis | Semester | 6 |
| Free option |
n/a | Semester | 6 |
| Qualitative Research | Accounting | Semester | 6 |
| Research Development and Publication |
Marketing | Semester | 6 |
| Specialization Seminar in Marketing | Marketing |
Semester | 12 |
| Research Project in Marketing | Marketing | Semester | 12 |
| Total | - | - | 60 |
| Courses | Scientific Area | Type | Credits |
|---|---|---|---|
| Ph.D. Thesis in Marketing | Management |
Biannual |
120 |
| Total | - | - | 120 |
FACULTY
| Faculty | Research Interests |
|
Ana Brochado PhD in Management FEP-UP |
Marketing Research Social Media Marketing Research Green Marketing Hospitalty & Tourism |
| Hélia Pereira PhD in Management (ISCTE-IUL) helia.pereira@iscte.pt |
Relationship Marketing; |
| José Pedro Dionísio Ph.D. in Management (HEC, Paris, França) pedro.dionisio@gconsumo.pt |
Marketing in Distribution and Retailing; Sports Marketing;Brand Strategy. |
| Maria da Conceição Santos Ph.D. in Management (Univ. de Aix, Marseille III, France) maria.santos@iscte.pt |
Services Marketing (tourism and hospitality; criative industries and cultural services); |
|
Nebojsa S.Davcik Ph.D. in Economics and Management (University of Padua, Italy) |
Branding Brand Equity Food industry Econometric modeling Marketing resource/dynamic capability paradigm |
| Ralitza Nikolaeva Ph.D. in Management (Marketing Concentration) (Krannert Graduate School of Management, Purdue University, W. Lafayette, IN; USA) ralitza.nikolaeva@iscte.pt |
Operational Marketing; Marketing Management; Strategy Marketing. |
| Rui Vinhas da Silva Ph.D. in Philosophy (Manchester Business School, University of Manchester, United Kingdom) rui.vinhas.silva@iscte.pt |
Corporate reputation; National competitiveness; Country branding; Business to business buyer/ supplier relationships; Brand management. |
|
Sandra Maria Correia Loureiro Ph.D in Marketing and Internacional Commerce (Universidad de Extremadura, Spain) |
Consumer-brand relationship (how consumers are engaged, committed with brands, love/hate, cool brands and multiple relationships; willingness to sacrifice for hand) Online/offline environment and purchase (atmospheric cues, emotional, hedonic/utilitarian characteristics; luxury values; consumption and anti-consumption) Tourism marketing (experience, co-creation, satisfaction and delight, risk tourism, destination image) |
| Susana Marques Ph.D. in Management (ISCTE) susana.marques@iscte.pt |
Distribution and Promotion Management. |