Paper FT50 /ABS 4*

June 25, 2019

The Business Research Unit congratulates the researcher Sandra Loureiro, from the Accounting, Marketing and Management Group at BRU-IUL for the paper “Brand Coolness” published in the Journal of Marketing (American Marketing Association). 

This journal is ranked in the Financial Times (FT50) and in the ABS ranking as 4*.
 See abstract here.