News

Best Conference Paper Award

 
July 22, 2019

The Business Research Unit congratulates the researchers Sandra LoureiroRicardo Bilro and João Guerreiro from the Accounting, Marketing and Management Group at BRU-IUL for receiving the Best Conference Paper Award with the paper " How atmospheric cues in virtual reality fashion stores affect the sense of presence". 


The Award was received in the Conference Chair of 2019 Global Fashion Management Conference at Paris, organized by GAMMA .